We are proud to announce our 2026 Partner Location, the Aroma Restaurant in the Delta Saskatoon, SASK.

2026 Applications for the 2026 CCMA are now open.  Any Country based artists that plan on attending the Canadian Music Week are welcome to apply for a showcase opportuinty  for our Stage.  More details and Partners will be announced in the coming weeks.

Diamonds in the Rough Stage was created in 2012 being held in Saskatoon, Sask during Canadian Country Music Week by Sirroma Entertainment. The vision for this stage came about from watching artists aimlessly wander with no sense of direction during Canadian Country Music week. We felt there was a need to give these artists a direction. This was a stage where they could be seen and heard. Every artist deserves the opportunity to be visible while developing their craft. We believe that every artist given the correct tools and opportunities, will achieve individual success.

Canada has many talented artists looking for opportunities to perform and share their music, and giving artists an opportunity to perform during this prestigious week, will contribute to the contentment of artists, reassuring them that their contribution to the Canadian Country Music Industry is appreciated.